Liberals think they found a "gotcha" moment by pointing out the conservative response to the Anheuser Busch deal with Dylan Mulvaney. They feel that since conservatives have mocked liberals over safe spaces and trigger warnings, while calling them "snowflakes", that conservatives are hypocritical for their "snowflake" response. This fundamentally misses the point.
To be offensive is to cause someone to feel hurt, upset or angry. There are two sides to the offensive content: 1) the objective nature of the content and the intent of the person making the claim and 2) the subjective experience of the person who hears the claim. The reason conservatives mock liberals is because they feel hurt, upset and act with extreme rage over content that is objectively not offensive; content that is often true, good or beautiful. Thus liberals always take offense to things that are by their nature, inoffensive. The problem is not with the objective content of the alleged 'offender', but rather with the one being offended, who's subjective experience is often radically seperated from reality. The entire transgender movement is intrinsically disordered and thus by its nature offensive to anyone who loves truth.
The liberal critique only makes sense if you ignore the substance of the claims made. Much of modern liberalism is the complete inversion of the good, true, and beautiful, and thus objectively offensive. It is right and just to take offense with objectively offensive content. Not only do liberals take offense at objectively inoffensive content, but they are also indifferent or supportive of objectively offensive content. The liberal critique gives the fiscade of substance neutrality, but liberalism is anything but neutral.